Your website is a branding tool. You use it to attract eyeballs, customers, clients and other consumers of your products and services. Successful branding is all about repetition. Successful repetition is all about the quality of your message--having something that is both easy to remember and just clever enough to stimulate the brain to the point where your message sticks without becoming annoying. In this day and age you can create a functioning website with a few simple mouse clicks or many hours of heavy coding but no matter how much effort you put into its design the worst thing that can happen is having someone who is interested in finding you not be able to do so because you've made it much more difficult than necessary. The truth of the matter is that without what’s known as a “Top Level Domain” name (TLD), most people won't think you are serious about your branding. Yes, it’s called bias and yes, you may have the coolest, most tricked-out yoursite.blogger.com webpage on the